Award winning travel and hospitality for Rugby World Cup 2015 sets the standard

Award winning travel and hospitality for Rugby World Cup 2015 sets the standard

When you are in the midst of a large project rollout with critical deadlines then there is little time to dwell on future impact & success. Which is where industry awards do help reflect and focus your mind.

SmartSpace Plc have successfully deployed our Ticket Information Management System (TIMS) at Rugby World Cup Tournaments in 2007, 2011 & 2015. Online marketing, ticketing management, package purchasing, venue management, operational and commercial reporting are all provided by SmartSpace Plc through this cloud-based, multi-event management platform. 

Our client, Sports Travel & Hospitality Group (STH Group) is the UK’s leading premium hospitality provider and when they were awarded best VIP / Premium ticketing at the Ticketing Technology Awards, it shouldn’t have come as a surprise to us.  Having worked with the core team since 2005, they really live and breath innovation in all that they do.

The official travel and hospitality programme for Rugby World Cup 2015 was selected as the winner against a competitive list of global ticketing programmes for the best premium hospitality or VIP ticketing experience. Selection criteria for the award was based on price-value, included services and overall visitor experience – from discovery and purchase through to post-event handling.

Simon Jefford, STH Group COO, said at the time of winning the award: “Rugby World Cup 2015 was a resounding success for STH Group. From sales and marketing, to operational delivery, through to guest experience and ticketing, we aimed to raise the bar and set a new standard in the sports industry. Winning an award that is selected by industry peers based on innovation is special, and we are proud to have been recognised for the creation of the best VIP Ticketing programme of 2015.”

According to STH Group, the official travel and hospitality programme for Rugby World Cup 2015 was the most successful in the Tournaments history. Over 270,000 tickets were sold and fulfilled by STH Group driving revenues in excess of £150m. Ticket inclusive travel and hospitality packages were sold at all 48 matches, across 13 venues for the Tournament.

The Judging Panel commented: “The industry ballot recognises the efforts made by Rugby Travel & Hospitality – the official Rugby World Cup sales agents – in selling and delivering more corporate packages than were achieved by the London 2012 Olympic Games. In total 90,000 packages were sold for the RWC15 tournament (compared to 60,000 sold for London Games). Clearly, the organiser’s did their homework to create ticketing and hospitality packages which were well-received by the market.”

STH Group’s focus is firmly set on further success, delivering amazing travel and hospitality at the World’s biggest sporting events. They have set a very high standard and it’s great to see innovative technology at the heart of that success. 

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Tags: TIMS, Hospitality, ConnectIB, Rugby World Cup 2019